TECNICA, DESIGNED TO PERFORM.
Tecnica Spa was established in Montebelluna (Italy), right in the heart of the world's leading footwear manufacturing district, producing work shoes and mountain boots.
When skiing really took off as a sport in Italy, the company started making winter boots: in 1970, the Moon Boot was launched, inspired by the boots worn by the Apollo astronaut who first set foot on the moon. The Moon Boot soon became an essential piece of après-ski wear, with over twenty million pairs sold, making Tecnica the undisputed world leader in après-ski wear production.
In the 1970s, Tecnica also developed the first bi-injected plastic ski boot, called Tecnus, heralding a real revolution in the sector. This was followed by the highly successful TNT series in the 1980s.
The first outdoor collection was launched around 1985 and this quickly became one of Tecnica's major market segments.
In 1993, Tecnica took over Lowa, a German company producing top-quality trekking boots and outdoor footwear. This was the first time an Italian company had taken over a German brand in this segment.
After taking over Dolomite, a well-known name in the mountaineering world with over one hundred years of experience and many glorious mountaineering achievements under its belt, including an expedition to climb K2, the Tecnica Group was established. Today, this group consists of the following brand names: Nordica, Dolomite, Rollerblade, Bladerunner, Moon Boot, Blizzard, Tecnica and Lowa.
In the year 2000, Tecnica confirmed its standing as a world leader in the après-ski and ski boot sectors. The group employs over 1,500 direct employees and 200 technicians working in Research & Development, the Group's jewel in the crown, to derive maximum performance from every product.
A strategy of integration and diversification has made the Group extremely open and proactive, with products ranging from traditional ski boots and après-ski wear to in-line skates, sports equipment and clothing, as always emphasizing the innovation that has made our brand a winner.
As a result of the notable resources invested by the company in research and development, two group products have won the ISPO AWARD, prestigious recognition from the biggest winter sports fair in Europe; the Blizzard R-Power Full Suspension IQ ski in 2010, and the Tecnica Mach1 ski boot in 2014.