"Passion for hard work and a continuous desire of growth and innovation
are the most important values in my life"
Giancarlo Zanatta - Tecnica Founder

In 1960 two brothers, Giancarlo and Ambrosiano Zanatta, established Calzaturificio Tecnica Spa, an industry that had evolved a long way from the small artisan workshop set up in the 1930s by their father Oreste who made working boots for men who toiled in the nearby Dolomites.

Tecnica has been a cutting-edge company in the manufacture of performance footwear for outdoor sports ever since 1970. On-going technological research and a passion for innovation lie at the heart of its philosophy.

The third generation of a family of entrepreneurs who turned a small craftsman’s business into a world-renowned group in the sports sector.

In 1970 Tecnica launched the first Moon Boot©, inspired by the legendary landing on the moon by the Apollo 11 astronaut Neil Armstrong: a product that would become one of the greatest fashion and design successes of all time.
In just a few years after that Tecnica would become one of the leading international groups in the sports footwear world

All Tecnica products are studied so that they give each and every sports enthusiast maximum performance. Racing provides the most advanced workshop for studying and developing the best solutions for all consumers: the constant striving for excellence has resulted in dozens of Tecnica athletes achieving the greatest successes in all the most important international competitions.

In 1985 Tecnica launched its first range of outdoor footwear and before long it was a leading brand in the sector. Today Tecnica Group with all its brands is the largest European manufacturer of outdoor footwear.

Tecnica products are currently distributed to more than 3000 retail outlets in more than 70 countries across the globe.
Headquarters remains firmly and proudly located in Italy, in the heart of the world’s most important production area for sports footwear. A proudly Italian business with a cosmopolitan, international culture and mentality.

1970 >

1960

Calzaturificio Tecnica spa is established

1970 >

1970

Tecnica launches Tecnus, the first bi-injected plastic ski boot

1985 >

1970

The Original Moon Boot is created

2000 >

1985

Tecnica launches its first collections of trekking and outdoor shoes

2009 >

2000

Tecnica is by now the largest European manufacturer in the outdoor sector

2014 >

2009

TRS Max is unveiled and Tecnica makes its entrance onto the trail running scene

1960 >

2014

Tecnica’s athletes win the Tor des Géants, the world’s longest and toughest trail running race