West Lebanon, NH (February 6, 2008) - Völkl , Marker and Tecnica were presented the fifth annual Doc DesRoches Award at SnowSports Industries America (SIA) as a U.S. Ski Team supplier for their marketing promotion featuring U.S. Ski Team athletes.

SIA President David Ingemie and U.S. Ski Team President/CEO Bill Marolt made the presentation to Völkl/Marker President Mike Noonan and Tecnica CEO Peter Weaver.

The campaign, featuring U.S. Ski Team women as bad girls strutting down the street in Government Camp, OR, proved to be a hit during autograph sessions and in print advertisements. The advertisement ran in ski publications, including Ski Racing Magazine, and the poster was available in leading ski shops.

"Völkl, Marker and Tecnica have supported our athletes in achieving their goals for many years," said U.S. Ski Team President and CEO Bill Marolt. "This poster was a stunning example of how partners can create a great image around our exciting, young U.S. Ski Team athletes."

"The investment in racing and, more importantly, into the U.S. Ski Team and its athletes is quite significant," said SIA President David Ingemie. "The Doc ResRoches Award is one small way SIA and the Team can say thank you to suppliers like Tecnica, Völkl and Marker for their support."

"This award is a great acknowledgement for what our brands have done to support athletes at all levels," said Völkl/Marker President Mike Noonan. "We wanted to make a statement that we had really penetrated the ranks of the U.S. Ski Team with athletes using our products. We support USSA athletes at every level and many of these racers have come up through our grassroots efforts -- it's part of our culture!"

"Tecnica is proud to support the U.S. Ski Team athletes with equipment on the hill as well as with creative initiatives like the poster," said Peter Weaver, CEO of Tecnica. "Racing support runs deep in Tecnica's veins and represents a heritage that is important to us - for products, for athletes and for our personnel. We congratulate all the U.S. Ski Team athletes for every great effort on the hill and especially for every trip to the podium."

The award is named in honor of Doc DesRoches, who died in 2003 after an illustrious career as a pioneer in forming SIA - and leading it for nearly two decades. He also played a key role in developing the U.S. Ski Team's early fundraising efforts and was a relentlessly strong supporter of the Team. The award was begun in 2004 and presented annually in recognition of marketing efforts by a supplier around the U.S. Ski Team brand and athletes.

Völkl, Marker and Tecnica work with over 14 members of the U.S. Ski Team including Jimmy Cochran, Tim Kelley, Cody Marshall, Paul McDonald, Travis Ganong, Bump Heldman, Kaylin Richardson, Caitlin Ciccone, Libby Ludlow, Lauren Ross, Katie Hitchcock, Hailey Duke, Laurel Carter and Kristin Leggett.